For the most part, motorcycles are being used as a primary mode of transportation when the weather allows for it. This figure has remained relatively stable since 2001. Because riders risk more serious injuries compared to drivers, motorcycle riders should practice defensive driving. In 1990, the average age of a rider was 32. (The Motley Fool) #12. 12. Married riders make up 61% of the motorcycle industry, which is up from 57% of owners in 1990. 27 June 2019 Data table for licensed motorcycles, scooters and mopeds updated for January to March 2019 report. Motorcycle riders with previous, recent traffic tickets and/or accidents are more often onvolved in accidents. Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. The motorcycle riders involved in accidents are usually without motorcycle safety training. Where will the new bike buyers come from if the industry is not attracting these younger people? The average age of a motorcyclist in the United States: 48. The average annual household income for motorcycle owners: $85,300. In 2018, motorcyclists were 27 times more likely than passenger car occupants to die in a crash per vehicle miles traveled. For both 2000 and 2005, the death rate for riders of supersport bikes is twice that of sport bike riders and four times that for riders of other motorcycle types (See table 6). It’s no wonder why households are embracing this vehicle as a way to enjoy life. (The Motley Fool) Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Married riders make up 61% of the motorcycle … On-road riding happens 2x more often than off-road riding with the average motorcycle. Tables updated for 'Vehicle licensing statistics: April to June 2019'. This means northern owners are going to get fewer good riding days compared to southern owners in the US. 30% of motorcycle owners perform all of their own maintenance. Statistics from 2016 demonstrated that over 9% of motorcycle accidents were caused by a bend in the road. Motorcyclists are 29 times more likely to suffer fatal injuries than car passengers. Fourteen years later, the first production bike was made by Hildebrand and Wolfmuller featuring a two-cylinder engine that produced 2.5 horsepower and topped out at 45 kph. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 29 Powersports Industry Statistics, Trends & Analysis, 34 Motorcycle Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Home » Statistics » 32 Compelling Motorcycle Demographics. Harley-Davidson (NYSE:HOG) recently unveiled its new Milwaukee-Eight engine that, on the 114 cubic inch high-end model model, has four valves per head and produces over 100 horsepower. Eight manufacturers represented 81% of all U.S sales in 2015. the National Highway Transportation and Safety Administration (NHTSA Drunk driving accounts for one out of three life-threatening moto accidents. Motorcycle riders face more serious injuries and fatalities than cars. 2003 … In 2018, there were 38 motorcyclist fatalities and in 2017/2018, 1,312 motorcycle riders were compensated by the TAC for injuries involving an acute hospital admission. 3 out of 4 motorcycle owners state that they have had at least 1 crash involving their bike. Returns as of 01/14/2021. Otherwise if their core customers end up with an economic hardship, the industry is going to struggle as well. Since Vehicle-miles data for 2000 and later years are estimated using enhanced … The the median household income was $62,200. Another 60% of owners say they do as much maintenance work as they are able to complete. Sales in 2014 for these 4 categories were double that of their core customers for a third straight year. It seems that guys who gave up riding to get married, raise a family, and have a career decided to get back onto a bike assuming that they didn’t lose any skills – except that they did. 24. Motorcycles made up 14% of all traffic deaths in 2017, according to the NHTSA . In comparison, there were only 696 injuries from car accidents and 290 injuries from bus mishaps.Injuries involving tricycle accident reached 2,658 in all. Harley-Davidson has learned that lesson the hard way. Harley Davidson continues to keep a 55% market share within the 35+ male rider demographic. California had the most new motorcycle sales, at 78,610, or 13.7% of the total. Some may be using their motorcycle as a way to save on fuel costs. Another 16% have gone on to study post-graduate work. Contact Rich here. Cumulative Growth of a $10,000 Investment in Stock Advisor, 12 Motorcycle Statistics That'll Floor You @themotleyfool #stocks $HOG $HMC $PII $BAMXF $YAMHF $SZKMF, Harley-Davidson Narrows Its Electric Motorcycle Vision, but Remains Committed to the LiveWire, Harley-Davidson Hunkers Down as It Axes Factory-Backed Racing Teams, Why Harley-Davidson Stock Jumped 34% in October. Motorcycle safety is the study of the risks and dangers of motorcycling, and the approaches to mitigate that risk, focusing on motorcycle design, road design and traffic rules, rider training, and the cultural attitudes of motorcyclists and other road users.. [21] The consumer price index (CPI) of motorcycles was highest in 2019 at 105 – a 30% increase on 2007’s CPI value of 81. When per capita ownership rates are considered, South Dakota comes out on top, with there being 12 people for every motorcycle owned. So, while some statistics might not seem important, others can be quite helpful. Motorcycle deaths have come under increased attention because other types of non-motorcycle fatalities have decreased, so motorcycle fatalities became an increased share of deaths. The average rider is not 100% decked-out in safety equipment nor 100% graduated from rider training. 53% of motorcycle riders who lost their lives in 2018 and 48% of those hospitalised in 2017/2018 were aged over 40.While the numbers of females Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. Motorcycle riders aged below … 29% of motorcycle owners ride a minimum of 10,000 miles each year. Deaths of ATV riders on public roads have increased nearly ninefold since 1982, the first year they were explicitly identified in FARS. Despite being home to the annual motorcycle pilgrimage of Sturgis, South Dakota sold only 2,620 new bikes in 2015. In addition to the four manufacturers above, Kawasaki, KTM, Suzuki, and BMW round out the list. More than 95% of the Motorcycle accidents resulted in some kind of injury to the motorcycle rider. MIC says that households owning motorcycles rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in … However, IHS Automotive data says Harley-Davidson still has a 60.2% share of women riders. The fatalities echoed the national statistics with motorcycle fatalities of 4,927 deaths being 15 percent of all traffic deaths in 2012, even though motorcycles are three percent of vehicles. Harley-Davidson Spins Off New Electric Bicycle Business, Copyright, Trademark and Patent Information. New Hampshire comes in second at 17 people for every motorcycle owned. The Injured persons and Motorcycle riders involved counts are estimates and have been rounded to the nearest 1,000. Motorcycles in Households. Baby Boomers outnumber Millennials as motorcycle owners at a 4-to-1 ratio. Yet despite its popularity, the motorcycle still struggles to reach certain demographics. Since 1980, motorcycle ownership among riders aged 40 and over has increased dramatically, from 15.1 percent of all riders in 1980 to 43.7 percent in 1998. The average age of a motorcycle rider in the United States is 47. 13% of motorcycle owners say that they ride their motorcycle for 300+ days every year. motorcycle accident study indicates that accidents that occur on bends tended to peak in the afternoon or early evening, and at the weekends on a Sunday, suggesting that these accidents could be associated with recreational riding. Major Causes of Deaths in Motorcycle Accidents. Nearly half [47%] of the motorcycles that are owned are some form of touring bike. Chart by author. 25. The proportion of fatally injured ATV riders who were 40 and older … Motorcycles, by their nature, are more vulnerable than most vehicles on the road. The median age of the typical motorcycle owner is 47, up from 32 in 1990 and 40 in 2009. Motorcycle rider training experience reduces accident involvement and is related to reduced injuries in the event of accidents. The III also found that annual bike … Here you will find 2018 statistics on motorcycle fatalities and serious injury claims for males and females. Go also shared the total number of injured motorcycle riders and passengers for 2016, which reached an astounding 28,694 for in all. Since Vehicle-miles data for 2000 and later years are estimated using enhanced methodology, data for these years are not comparable with prior years or with numbers published in the previous NTS reports. And although its sales are slipping, Harley maintains a 55.1% share of the 35 and older male rider demographic. 60% of the motorcycle fatalities in 2012 involved rides between the ages of 46-65, a change in the demographics as most fatal crashes have historically involved younger riders. And women are big influences when it comes to motorcycle or motorsport purchases as nearly 25 percent of people who swing a leg over a motorcycle are female, including passengers. Even though California topped all states in new bike sales, because it is also the most populous state, its sales work out to just 2.9 bikes per 100, below the national average of 3.2 bikes per 100 people. The mean engine displacement of the motorcycles involved in fatal crashes has also increased, from an average engine size of 769 cc (46.9 cu in) in 1990, to 959 cc (58.5 cu in) in 2001, an increase of 24.7 percent. Harley-Davidson dominates the motorcycle market, but names like Honda and BMW are also major contributors. For Generation X riders, women make up 15% of the demographic, the largest female demographic there is. Wyoming, with 7.0 motorcycles per 100 people, has the most. Rich has been a Fool since 1998 and writing for the site since 2004. Older motorcyclists are more likely to spend money on accessories instead of paying $19,000 – $39,000 to purchase a new motorcycle. In 2014, US consumers purchased 484,000 motorcycles, which was a 3.8% increase over figures from the previous year. 26% of motorcycle owners have at a 4 year college degree. The good news is, YOU can choose to be 100% covered in all these areas. To keep everyone safe, we urge drivers and motorcyclists to share the road and be alert, and we're reminding motorcyclists to make themselves visible, to use DOT-compliant motorcycle helmets, and to always ride sober. ", Spotify SWOT Analysis for 2021: 26 Strengths and Weaknesses, Uber SWOT Analysis for 2021: 23 Major Strengths and Weaknesses, Netflix SWOT Analysis (2021): 23 Biggest Strengths and Weaknesses, Tesla SWOT Analysis (2021): 33 Biggest Strengths and Weaknesses, 14 Core Values of Amazon: Its Mission and Vision Statement, Is AliExpress Legit and Safe: 15 Tips for Buyers, How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained. Polaris Industries (NYSE:PII) represented just 4.4% of total sales that year with its Indian and Victory brands. #11. The number of motorcyclists killed in crashes dropped to 4,985 in 2018, an almost 5% decrease, but motorcycle riders are still overrepresented in traffic fatalities. Called the reitwagen, or riding car, its engine had 0.5 horsepower and a top speed of 11 kilometers per hour. Motorcycle riders between the ages of 16 and 24 are far more likely to be involved in accidents than riders between the ages of30 and 50. So what is going on? 22% of all new motorcycle purchases come from first-time buyers. The average motorcycle owner uses it for at least 100 riding days every year, which includes days that involve commuting. US citizens over the age of 50 control 77% of the total net worth in the United States. Read more Where the purpose of the riders journey was known, a high number of these motorcyclists were riding for 14. 4,985 motorcycle riders were killed in accidents in 2018. It may be one of the most telling figures in why Harley is struggling; its core customer of middle-aged males has fallen from 94% of the motorcycle-owning population in 2009 to 86% in 2014. However, more troubling for the industry is the decline in riders under 18, which has fallen from 8% in 1990 to 2%, and those between 18 and 24 from 16% of the total down to 6%. The motorcycle industry contributed $24.1 billion in economic value in 2015 via sales, services, state taxes paid, and licensing fees, and it employed 81,567 people. Few mentoring programs exist in this industry as well, which means advertising and marketing tends to be the only outreach effort made to younger potential motorcycle owners. According to the Insurance Institute for Highway Safety-Highway Loss Data Institute (IIHS-HLDI), the federal government says that for every mile covered in 2016, the total number of reported deaths resulting from motorcycles was almost 28 times than that of cars. It's also part of the reason Harley introduced its Street 500 and 750 models, and Polaris came out with its Scout and Scout Sixty models to appeal to these riders newer to the market. Have a story idea? 29% of motorcycle owners ride a minimum of 10,000 miles each year. Harley-Davidson accounted for 29.3% of all new motorcycle sales in the U.S. in 2015, followed by Honda Motors at 14%, and Yamaha at 13%. Mississippi has the fewest number of registered motorcycle owners in the US, coming in with 2,000 fewer owners than even low population states like Rhode Island, Wyoming, and Vermont. On-road and dual-purpose motorcyclesmust meet federal and state certification standards and belicensed (registered) for use on public roadways, althoughlight powered two-wheel vehicles with engines smallerthan 50cc, known as mo… For this reason, feel free to share some of these with your fellow riders … 71% of motorcycle owners state that they have taken at least one motorcycle training course during their lifetime. After 22% Surge, Does Harley-Davidson Deserve to Be Riding So High? Although bike makers have struggled to recover from the financial-market meltdown a decade ago, here are 13 additional facts from the Motorcycle Industry Council that will blow you away. Because there is such an age and gender gap in the motorcycle demographics, since the primary customer is a Caucasian/White male above the age of 35, it is important for the industry to create an interest in their product. Motorcycle owners who ride frequently are more likely to share information about themselves and join associations compared to low frequency riders, which may skew some of the demographic information. Today's motorcycles are obviously more powerful iron horses. But statistically, the “average Canadian motorcyclist” is not 100% familiar with their motorcycle. Polaris, on the other hand, said its sales were up 1%, with Indian Motorcycle enjoying mid-20% growth. Some 15% were retired. From 2003-2008, the number of US households purchasing motorcycles climbed by 26%. • There is a similarity between riders aged 21 to 24 and 25 to 30, as both groups have similar KSI figures. Even so, compared with people driving cars, motorcycle drivers face a much higher risk of dying in a crash: U.S. government data from 2013 show that for every mile traveled that year, the number of motorcycle-related deaths was 26 times the number of car-related deaths [source: Insurance Institute for Highway Safety], with a total of 4,381 motorcycle fatalities. 80% of Americans favor state laws requiring all motorcyclists to wear helmets. Age of rider • Riders aged under 25 account for the majority of motorcyclist KSIs (33 per cent in 2013), with the 16 to 20 age group having more KSI casualties than any other age group. 73% of the accident-involved motorcycle riders used no eye protection. During the same period of time, the number of overall US households climbed just 5%. 39% of motorcycle owners in the US are between the ages of 51-69. 20% of owners who have been in a crash have had 3 or more during their lifetime. The American Motorcycle Industry Council’s Motorcycle Owner Survey shows female riders account for 14 percent of the riding population, a 50 percent increase over the last 10 years. The motorcycle industry has recognized that they need to target women and younger riders in order to continue their patterns of growth. They are not 100% sober nor 100% within speed limits. The Injured persons and Motorcycle riders involved counts are estimates and have been rounded to the nearest 1,000. Motorcycle riders involved in fatal traffic crashes were 1.4 times … California leads the US in total motorcycle registrations, with just over 800,000 total vehicles registered. In 1990, the average age of a rider was 32. 1 Motorcycle Industry Council. The industry has grown over the past 132 years serving a much more diverse crowd of riding enthusiasts. ... Motorcycle riders of any age should always use caution while riding on the open road because the risk of injury from a motorcycle accident is much higher than the … The proportion younger than age 20 decreased from 54 percent in 1982 to 17 percent in 2018. Sales volumes are nearly $1,000 higher per average transaction when owners feel like they’ve had a satisfying experience with their dealer. Deaths of ATV riders on public roads have increased nearly ninefold since 1982, the first year they were explicitly identified in FARS. The motorcycle riders involved in accidents are essentially without training; 92% were self-taught or learned from family or friends. In 2019, the total expenditure on motorcycles in the UK was £599 million. 71% of motorcycle owners state that they have taken at least one motorcycle training course during their lifetime. Discover all relevant statistics on the motorcycle industry/market in the U.S. like sales by brand or market share by manufacturer now on statista.com! The industry is growing as riders enjoy the sense of freedom riding different bikes for various purposes. Of these, 53% of motorcycle riders killed in 2018 and 48% of those hospitalised in 2017/2018 were aged over 40. Primarily, statistics on bike gear and crashes have a significant impact on how weary some riders are. Motorcycles, in fact, represented 3% of total vehicle registrations. If not, then the motorcycle demographics indicate that this icon of Americana could be fading into the sunset. In fact, although motorcyclists make up only a small segment of registered vehicles, they account for almost 18% of all traffic fatalities. Women represented 14% of all motorcycle owners in 2014, up from 6% in 1990 and 10% in 2009. As a result, there are fewer bikes in the east, with 2.9 per 100, and most in the midwest, with 3.4. 13. 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